Kingold Jewelry

USAGold is one of the oldest gold dealerships in the United States, having operated since 1973. The family owned company has a reputation for excellent investment advice and products. But is it actually deserved?

We've broken down everything you need to know about what USAGold offers, who they work best for, and how they compare to the competition.

About USAGold

USAGold has been operating for almost 50 years. They received their Better Business Bureau accreditation in 1991 and maintain an A+ to this day. In addition, they've been part of the Industry Council for Tangible Assets ever since 1985 and the American Numismatic Association ever since 1975.

The company began as a family owned venture and remains that way to this day. They take great pride in their complete lack of complaints, having had zero BBB complaints filed in thirty years. Their goal is to provide incredible customer service along with professionalism. The lack of complaints shows that their approach works.

The company works with investors who want reliable assets and intelligent ideas from experts in the field. The professionals all understand the different factors affecting the market, and they can make recommendations based on the growth you want to see.

Because the company has been around for so long, they've grown to the point of eclipsing some of the competition. They're able to get access to materials that smaller firms can't. But at the same time, they prioritize the cared-for feeling that you get at a small business. You are always a main priority.

The company has a network of suppliers that can provide rare and in-demand items at low prices. They're able to price competitively thanks to their resources. Unlike some smaller dealers, they also have constant availability for their bullion and coins.

If you purchase a large volume at once, you might get a discount for the quantity. The company's Online Order Desk allows you to order 24/7 with live pricing based on the latest charts. The desk comes with full listings including histories, specifications, and images. You might also see special offers.

There are more than 600,000 visits to the company website every single month. It is constantly updated with new information about the market, investment opportunities, changing global factors, the precious metals industry, and other important data.

When you invest with the company, you'll be assigned a single broker for the duration of your relationship. Every single broker has at least a decade of precious metals experience. They are trained to create unique solutions and provide advice for your exact situation.

History of the Company

It wasn't until 1973 that Americans were allowed to own their own gold. This Nixon proclamation changed the precious metals industry forever. The USAGold company began just months after the policy went into effect, as gold was having new impacts on people's investment portfolios.

At the beginning, the company served local Denver clientele with precious metals. Over time, it turned into a larger investment firm called Centennial Precious Metals. Throughout the 1980's, the company bloomed into a region-wide resource for gold and silver purchases.

During all of this, the company distributed a precious metals newsletter that began seeing national attention. It was one of the only pieces of media that was paying attention to precious metals when most people just ignored gold. Decades later, that newsletter continues to be published online.

The founder of the firm published his first gold investment book in 1996. This catapulted the company into the international spotlight as the book was translated into many languages. In 1997, Centennial Precious Metals was among the first precious metals dealers to take their business online.

This early decision was how the company was able to secure the USAGold URL. Since then, they've rebranded as USAGold instead of Centennial Precious Metals.

The son of the founder joined the company in 2002, leading to multiple generations of ownership. Since then, the company has continued to innovate and expand, keeping its online presence sharp while sticking to its core principles. The ultimate goal is to provide better pricing, service, and availability than other companies can.

Some companies today might eclipse USAGold in this regard. But their dedication to their mission is nothing short of incredible. They have retained the same key spirit through enormous growth, managerial shifts, and different ventures. That's why some of their clients have been with them for over 20 years.

How to Start

If you're new to investing, the website provides step-by-step instructions for making your first purchase. Not only do they teach you how to use the online order system, but they also educate you about the different choices you can make for your future.

Their step by step guide for how to buy gold explains how you can narrow down the kind of investment you want to make, how to allocate portions of your assets, how to match your objectives with your portfolio, and how to choose a good gold dealership to partner with.

Interestingly, they don't say that they're the only gold dealer worth doing business with. Instead, they list out some qualities that a good gold dealer should have: positive reviews, a good rapport with the Better Business Bureau, and the items available. Of course, these happen to be areas USAGold excels in.

The website also encourages you to make informed decisions. You can use the educational resources to learn about gold and silver, the precious metals market, how precious metals investing works, what the risks and potential benefits are, and who can benefit most from precious metals investments.

Placing an Order

If you decide that you want to place an order with the company, the situation is fairly straightforward.

First, you'll need to prepare questions for the consultant you speak with. These can range from very broad to very specific. For example, you might already know exactly what kinds of coins you want to buy and ask if they're in stock. Or you might ask what they'd recommend for a certain investment goal of yours.

You can then get in contact with the Order Desk. You'll see the real time pricing, which is based on the market value of gold and silver. Your consultant will answer your questions and help you finalize your order.

Then you'll lock the order in by phone. An invoice will be sent to your email as an order confirmation that you can keep in your records.

If you don't need a consultation, you can use the Online Order Desk. This functions like a secure online marketplace that can be accessed at any time of day. Unlike the normal order desk, you can order outside of business hours.

The Online Order Desk gives you access to investments like bullion bars and coins, modern silver and gold coins, and historic gold coins. That's the easiest way to order if you know exactly what you want.

Payments are sent by personal check or bank wire transfer.

As soon as your payment goes through, the company will fulfill the order. They guarantee that they will get your shipment out quickly, efficiently, and accurately. The glowing customer reviews seem to reinforce this point, as many people say they're impressed by the efficiency of the orders.

Is USAGold a Scam?

USAGold is not a scam. They have been accredited with the Better Business Bureau since 1991 and hold a rating of A+. There are zero complaints on the BBB website and eighteen customer reviews, with an average of 5 out of 5 stars. That means everybody had a perfect experience with the company.

The company's internet presence isn't very large, likely because they do most of their business in person. At the same time, they keep their website updated with educational resources and new content. And the reviews that do exist are very, very good.

Customer Reviews

The most solid collection of reviews can be found on the company's Better Business Bureau page. Of the 18 reviews, every single one has 5 out of 5 stars.

These are some of the positive things that customers have to say about the company:

What's striking is how many customers specifically mention the ethics, integrity, honesty, and trustworthiness of the company. That's a big deal in the precious metals market. You want to make sure that you're investing your assets with a company that actually wants the best for you.

Several of the reviewers stated that they had been working with the company for 10 to 20 years. They also recommended the company to all of their family and friends. There were many reviews that mentioned the helpfulness of specific customer service representatives by name.

In addition to providing high quality products, the company also gives people stellar investment advice. They analyze your goals and explain the impact that different investments might have on your overall finances, including both risks and reward. Their commission structure is straightforward, and several people noted that they've never felt pressured to spend more than they want to.

Although we do think that USAGold is a solid company, we believe that there are better companies out there to make your investment with.

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