Our Philosophy

Building According To The Golden Rule


From our world-class production facilities to our uncompromising labor practices, every facet of Kingold's operations reflects a profound commitment to excellence and to building lasting relationships with customers and employees alike.

Those core values have been landmarks of Kingold Founder and CEO Zhihong Jia's entire career—from his military years with the People's Liberation Army where he held a range of senior responsibilities including managing several major goldmines, to founding and building Kingold into a major industry player.

Today, the company and has distinguished itself as a respected brand within an industry characterized by marginal labor practices and inconsistent production quality.

That commitment to integrity and quality will remain a cornerstone of the company's future as Kingold aggressively pursues its strategy of becoming the most dominant player in China's 24-karat gold jewelry market.

Kingold has a profound commitment to excellence, and to building lasting relationships with customers and employees alike.