Customized Production

Customize Production for Major Retailers

Customized production is when customers, often major national distributors, provide Kingold with gold and in some instances designs, and the Company manufactures jewelry to their specifications charging a processing fee per gram.

Customized production was historically a major driver of Kingold's business but it is becoming less and less an area of focus as the Company's strengthening balance sheet has allowed it to purchase more gold and expand the branded products segment of its business.

Kingold's customized products are sold directly to distributors, retailers and other wholesalers, who typically re-label the products under their own brand names for sale to consumers through retail counters located in both department stores and other traditional stand-alone jewelry stores.